THE BEYOND CASH REPORT 2026
Inside Nigeria's fast-growing corporate rewards economy
The first annual state-of-the-market report on how Nigerian businesses reward employees, customers and partners.
Built on more than a decade of enterprise programme data and original research with Nigerian decision-makers.
Key Findings
Corporate rewards have become an economy of their own.
₦150bn+
in voucher-based corporate reward value
Moved through Nigeria’s rewards economy over the past decade.
2x
more reward value issued since 2024
Than across the entire prior decade combined, reflecting rapid market acceleration.
₦48,000
average reward value
A meaningful amount with real purchasing power.
What you'll learn
Built from a decade of issuance and redemption data and original research across HR, finance, marketing, procurement and channel teams.
How leading businesses reward beyond cash
What employee, customer and channel programmes actually look like inside Nigerian enterprises.
Benchmark your programme against the market
Average reward values, issuance patterns and how your spend compares.
Where reward value is really spent
Redemption data across supermarkets, groceries and the everyday economy.
How to improve measurement and impact
Identify practical ways to connect reward spend to behaviour, engagement and business outcomes.
Trusted by leading enterprise teams across Nigeria
See how Nigeria's rewards economy is changing
Download the report for the data, benchmarks and practical implications shaping the market.